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Great Mobile Experiences Are Built On Systems Of Engagement

Forrester Research, Inc world leading analysis independent company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Download your copy today. Includes :

  • Mobile devices Require New systems of engagement
  • A Mobile engagement strategy Needs a Mobile Center of excellence
  • Mobile engagement has Four essential differences
  • The payoff of Mobile engagement is profitable Growth


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By 2014, smartphones and tablets will put power in the pockets of a billion global consumers, including your employees and partners and customers. This shift will add value and take cost out of every business service, workflow process, and business application. But mobile engagement will also require wholesale changes to your app design, service delivery, IT skills, technology assets, and even your business model. This report lays out a vision for mobile engagement and introduces the strategic elements developed further in The CIO's Mobile Engagement playbook.

Forrester Research, Inc. in "Great Mobile Experiences Are Built On Systems Of Engagement"
Ted schadler and John C. McCarthy
November 16, 2012.

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