• 5 Tips for Driving Sales Agent Success

    Sales agents may be motivated to do their job well, but they need the right tools to help them perform at their best. Peer support, technology, and regular training are all essential to helping agents achieve their goals and driving brand success. Here are five ways companies can empower sales agents to reach their optimal performance. Help them develop...

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  • 6 Steps to Building Customer Rapport on the Voice Channel

    Our modern digital era has made it easier than ever to connect with customers, offering them a mix of both human and automated assistance. However, the traditional voice channel is far from extinct—a recent Google study found that 61% of mobile users call businesses during the purchasing phase, with 59% seeking a quick answer and 57% wishing to speak...

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  • 6 Golden Rules for Effective Telemarketing

    Telemarketing can be a difficult practice, as agents may fear rejection while potential customers are weary of annoying callers. However, effective telemarketing should never be about being aggressive. When agents are well-prepared, honest, and conversational in their approach, even skeptical leads can turn into loyal customers. Here are six golden rules for effective telemarketing  that sales agents should follow....

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  • 5 Tips for Optimal Customer Survey Practices

    Knowing how customers feel about your brand is essential to your long-term success. While your social media pages and website comments may provide plenty of insights, well-designed customer surveys remain a time-tested method for understanding customer sentiments. Asking strategic questions at the right times can give your brand a global view of where improvements may be made. Here are...

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  • 5 Millennial Digital Trends Every Brand Should Consider

    As our modern world becomes increasingly digital, millennials are key players in its evolution. Frequently cited as the greatest population of smartphone users, their digital preferences also apply to their buying habits. Accenture states that millennials currently spend $600 billion per year in the U.S. alone, making this generation a prime customer demographic with tremendous spending power. Here are...

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  • 7 Ways to Build Customer Trust in a Digital Era

    While the modern digital world has created new opportunities for customer engagement, companies also face new challenges. Customers expect seamless experiences, but they also seek security and privacy. Consequently, building trust is essential to creating the kinds of experiences that keep customers coming back. Here are seven ways to build customer trust in our digital world. Communicate clearly Your...

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  • 5 Ways to Find Customer Pain Points

    Knowing your customers’ pain points is the first step toward giving them the products and services they want. Pain points are generally considered obstacles that prevent customers from finding the solutions they need. For example, customers may have difficulty making quick and secure payments on brand websites, or perhaps they cannot speak to agents when they want to. When...

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  • 5 Key Terms That Drive Great Customer Experiences

    What exactly is at the heart of great customer experiences? Many would argue that a brand’s ability to embrace a core set of values is essential to creating a customer-centric approach that wins long-term loyalty. Here are five key terms that drive great customer experiences and keep the customer’s interests at heart. Accountability Great customer experiences begin with trust....

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  • 6 Benefits of a Strong Customer Service Culture

    Great customer service begins with a customer-centric mindset. Brands that deliver exceptional service know that their customers are looking for great experiences that lead to long-term relationships. These brands invest time in developing a strong culture that supports this idea, making service an integral part of their overall brand strategy. Here are six benefits of a strong customer service...

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