• 6 Tips for Email Marketing Success

    Email is a highly effective digital marketing channel, with many companies praising its tremendous potential for driving sales and customer loyalty. TNW News cites that 54% of digital marketers consider email their most effective channel. Marketing Sherpa further cites that 72% of U.S. adults prefer communicating with companies through email. However, being successful on this channel requires a focused...

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  • 5 Ways to Humanize the Customer Experience

    The modern customer is often on the go, seeks timely support, and wants a seamless experience. While such demands may be met through advanced technologies, the human touch remains essential. According to a Harvard Business Review article on the science of customer emotions, when a major bank recently unveiled a credit card targeted to millennials and designed to evoke...

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  • 6 Omnichannel Customer Trends Every Brand Should Recognize

    Omnichannel is the rule for customer experience these days, but does your brand know how best to engage your customers? It’s not enough to know which channels they use–what matters is understanding how they interact with your brand. Here are six omnichannel customer trends every brand should recognize in order to deliver great experiences. Research online and purchase in-store...

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  • 5 Key Terms for Building a Strong Customer Service Culture

    Every company that aims to deliver great customer service must answer this: Is there a strong service culture in place? Without one, customer service becomes a vague endeavor with no clear strategy. By setting company goals and engaging with employees regularly to establish a clear path to success, a company can establish a strong service culture that naturally leads...

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  • 6 Ways Technology Can Enhance the Customer Experience

    Giving customers a seamless experience is the rule these days, and technology is vital to making it possible. The challenge, however, lies in making each experience effortless as well, as technology that is poorly implemented or demands too much from the user can seriously compromise the experience. For this reason, many would argue that the answer is not just...

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  • 5 Reasons Video Drives Great Customer Experiences

    Personalized customer service is in greater demand than ever, and brands are finding numerous ways to deliver. From messaging to live chat to social media engagement, customer service channels are no longer just a means of delivering answers but bridges to building long-lasting relationships between brands and customers. Among these channels, live chat has consistently proven to be a...

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  • Top 5 Benefits of a Predictive Dialer for the Contact Center

    Given the intense rhythm of a contact center, agent efficiency is always essential. When it comes to both customer service and sales, losing time can indeed be costly. However, with a predictive dialing solution , contact centers are empowered, through automated technology, to place calls at optimized times while automatically filtering out obstacles such as answering and fax machines, busy...

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