• 7 Customer Service Communication Mistakes to Avoid

    Modern customer service demands a balance between digital innovation and humanized experiences. For this reason, customer service communications are often prime moments for brands to provide a human touch. However, just as with any conversation, what is said is as crucial as what is not said. And when it comes to business, taking an approach that values customers and...

    Read more
    Read more
  • 6 Millennial Customer Expectations Every Brand Should Meet

    Millennials are well known for their digital and often nomadic lifestyle, as well as their willingness to spend serious money on the brands they love. Indeed, a recent Nielsen report cites that this generation spends more than $65 billion per year and influences more than $1 trillion in total consumer spending. Furthermore, when it comes to customer experience, their...

    Read more
    Read more
  • 6 Key Benefits of a Cloud Contact Center

    As the global cloud market continues to grow at a steady pace, cloud contact center solutions likewise remain a robust tool for delivering superior customer experiences. Indeed, a Forrester report predicts that the global cloud market will reach $146 billion this year and $236 billion by 2020. With the promise of greater scalability, improved efficiency, and lower costs to...

    Read more
    Read more
  • 5 Tips for Great Customer Communication

    Building strong relationships with your customers begins with great communication. Whether customers contact your brand for a service issue or sales assistance, your agents should always take an approach that makes customers feel confident and appreciated. Here are five communication tips that will delight your customers and win their trust for the long-term. Humanize each interaction Every exchange should...

    Read more
    Read more
  • 5 Essential Rules for Mobile Optimization

    These days, mobile is an essential part of the global customer experience. According to Trinity Digital Marketing, more than one billion people are using mobile devices worldwide to access the web. Deloitte further affirms that nearly 58% of consumers who own a smartphone have used it for store-related shopping. Mobile optimization should be a priority for every brand, and...

    Read more
    Read more
  • 6 Tips for Email Marketing Success

    Email is a highly effective digital marketing channel, with many companies praising its tremendous potential for driving sales and customer loyalty. TNW News cites that 54% of digital marketers consider email their most effective channel. Marketing Sherpa further cites that 72% of U.S. adults prefer communicating with companies through email. However, being successful on this channel requires a focused...

    Read more
    Read more
  • 5 Ways to Humanize the Customer Experience

    The modern customer is often on the go, seeks timely support, and wants a seamless experience. While such demands may be met through advanced technologies, the human touch remains essential. According to a Harvard Business Review article on the science of customer emotions, when a major bank recently unveiled a credit card targeted to millennials and designed to evoke...

    Read more
    Read more