• 5 Key Benefits of Customer Journey Mapping

    Taking the perspective of the customer is essential to understanding his experience with a brand. For this reason, many companies are using customer journey mapping to study the user experience and learn where improvements can be made. Through an analysis of quantitative data and anecdotes from both customers and employees, brands may develop comprehensive maps that reflect the customer’s...

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  • 6 Ways to Convince the Potential Customer

    Customer satisfaction can be difficult to measure these days, as brands engage with their customers across numerous touchpoints. Omnichannel brands strive to deliver experiences that are both streamlined and personalized, while competing with other brands doing the same. Similarly, potential customers struggle to make decisions due to the numerous options they are given. However, with a commitment to informing...

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  • 6 Ways to Give Digital Customer Service a Human Touch

    In our digital age, great customer service often means giving customers quick and easy options on the go. While some may argue that customer experiences have become more impersonal as a result, brands may add a personal touch to their service by maintaining a conversational approach and treating each customer as an individual. Here are six ways to give...

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  • 5 Ways to Improve Communication in the Call Center

    Good communication in the call center is an essential part of customer service success. When employees have a deep understanding of their company’s values and current practices, they are better able to perform their roles with confidence and skill. Indeed, clear communications within an organization can lead to greater staff motivation, realistic goal setting, reduced costs, and ultimately greater...

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  • 7 Tips for Training Call Center Agents Effectively

    Call center agents are at the core of every brand’s customer experience. As they are given the important tasks of communicating with customers and finding solutions while using numerous technologies, it’s essential that they receive the proper training to deliver the best service possible. Here are seven tips for training call center agents effectively. Use customer feedback as training...

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  • 5 Ways to Empower the Modern Customer

    While many brands focus on delivering customer satisfaction, the concept of customer empowerment is sometimes overlooked. In the past, meeting customer expectations and delivering good service was sufficient enough. The modern consumer, however, has many more options to consider–from greater competition among brands to new technologies and channels at their disposal, there are more decisions to make. To empower...

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  • 6 Tips for Optimizing the Live Chat Experience

    While the omnichannel approach makes it easier than ever to engage customers, few channels match the potential of live chat for delivering both great service and increased sales. As a convenient and personalized channel that offers support when customers need it most, live chat is ideal for offering timely and detailed solutions and assisting customers who might otherwise abandon a...

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