• 5 Millennial Digital Trends Every Brand Should Consider

    As our modern world becomes increasingly digital, millennials are key players in its evolution. Frequently cited as the greatest population of smartphone users, their digital preferences also apply to their buying habits. Accenture states that millennials currently spend $600 billion per year in the U.S. alone, making this generation a prime customer demographic with tremendous spending power. Here are...

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  • 6 Ways to Convince the Potential Customer

    Customer satisfaction can be difficult to measure these days, as brands engage with their customers across numerous touchpoints. Omnichannel brands strive to deliver experiences that are both streamlined and personalized, while competing with other brands doing the same. Similarly, potential customers struggle to make decisions due to the numerous options they are given. However, with a commitment to informing...

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  • 5 Essential Tips for Telemarketing Success

    Telemarketing can be a difficult practice for sales agents, as some businesses may resist calls for fear of being hassled. However, when agents are equipped with the best technology and a skillful approach, prospective buyers become interested and may turn into loyal customers. Here are five essential tips for telemarketing success every sales agent should know. Use a personal...

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  • 6 Tips for Email Marketing Success

    Email is a highly effective digital marketing channel, with many companies praising its tremendous potential for driving sales and customer loyalty. TNW News cites that 54% of digital marketers consider email their most effective channel. Marketing Sherpa further cites that 72% of U.S. adults prefer communicating with companies through email. However, being successful on this channel requires a focused...

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  • 6 Omnichannel Customer Trends Every Brand Should Recognize

    Omnichannel is the rule for customer experience these days, but does your brand know how best to engage your customers? It’s not enough to know which channels they use–what matters is understanding how they interact with your brand. Here are six omnichannel customer trends every brand should recognize in order to deliver great experiences. Research online and purchase in-store...

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  • 6 Ways to Enhance the Customer Sales Journey

    It should come as no surprise that great customer experiences drive sales and long-term loyalty. According to Kissmetrics, 74% of customers have spent more with a brand because of a history of positive experiences. Winning customer loyalty is therefore all about providing a seamless experience that drives your customers to support your brand. Here are six ways to enhance...

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  • 5 Ways to Win Customer Trust

    Winning the loyalty of customers begins with earning their trust. As the customer experience becomes increasingly sophisticated due to the many technologies and channels in use these days, brands are likely to overwhelm their customers rather than delight them if a clear strategy is not in place. Earning customer trust is therefore a matter of making omnichannel customer experience...

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