2014 Top Insights for Sales and Marketing Executives

2014 Top Insights for Sales and Marketing Executives

2014 Top Insights for Sales and Marketing Executives

As deal complexity has risen, so too has customers' risk aversion and the number of stakeholders dedicated to a given purchase. Leading marketing and sales teams build consensus among diverse groups by tapping into the right values and fostering an environment of collective learning. Learn how: http://www.cebglobal.com/topinsights

By Vocalcom

Where's the Link Between You and Your Customers?

For many, the weather is warming; the trees are in full bloom, the shorts and t-shirts are emerging from long-forgotten dresser drawers and the sunglasses are shielding bright rays. Of course, sales in these seasonal products are bound to spike – but, as a customer, there’s so much to choose from. There are thousands of black, sleek sunglasses in stores,...
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