2014 Top Insights for Sales and Marketing Executives

2014 Top Insights for Sales and Marketing Executives

2014 Top Insights for Sales and Marketing Executives

As deal complexity has risen, so too has customers' risk aversion and the number of stakeholders dedicated to a given purchase. Leading marketing and sales teams build consensus among diverse groups by tapping into the right values and fostering an environment of collective learning. Learn how: http://www.cebglobal.com/topinsights

By Vocalcom

Customer Loyalty is a Two-Way Street

In the contact center world, it’s easy for agents to become overly concerned about how customers view them. Are they doing too much? Not enough? Helpful? Unhelpful? It turns out, though, that customer/business interaction is a two-way street. Customers are less concerned with anything lacking during their interactions with you, but rather want more control over the entire the process...
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