2014 Top Insights for Sales and Marketing Executives

2014 Top Insights for Sales and Marketing Executives

2014 Top Insights for Sales and Marketing Executives

As deal complexity has risen, so too has customers' risk aversion and the number of stakeholders dedicated to a given purchase. Leading marketing and sales teams build consensus among diverse groups by tapping into the right values and fostering an environment of collective learning. Learn how: http://www.cebglobal.com/topinsights

By Vocalcom

The Difference between Mobile and Web Engagement

When looking to create engaging mobile experiences with customers, it’s important to remember that the mobile and Web experience are not identical. Mobile un-tethers customers from a single location or device; they can be in their living room on their laptop one day, at a restaurant talking on their smartphone the next, and then using a store kiosk another day....
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