A Forrester Perspective: 10 Top Trends for Customer Service

A Forrester Perspective: 10 Top Trends for Customer Service

A Forrester Perspective: 10 Top Trends for Customer Service

Join us as leading industry analyst Kate Leggett of Forrester Research discusses trends in service and the implications to service organizations. Using primary research from hundreds of enterprise customers, she'll discuss the top 10 trends that customer service organizations must focus on to move the needle on customer service experiences.

By Vocalcom

Top Tips for Shifting Your Customer Demographic

While all customers are becoming increasingly multi-channel today, taking a targeted multi-channel approach can also help brands expand their business to engage new demographics.  Consider Hennessy, an upscale cognac from French company LVMH (Louis Vuitton, Moët Hennessy). The brand wanted to reach a younger audience, and so it created a multi-channel campaign that included a micro-site featuring rap artist Nasir...
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