AB Testing in Microsoft Dynamics Marketing

AB Testing in Microsoft Dynamics Marketing

AB Testing in Microsoft Dynamics Marketing

A/B testing is a simple way of performing hypothesis testing with two variants or samples. With Microsoft Dynamics Marketing 2015 update we have introduced A/B testing with email promotional campaign. Watch this video to learn how you can use A/B testing to fine-tune your marketing communications to your target segment. For more information, visit http://www.microsoft.com/en-us/dynamics/crm-customer-center/default.aspx, and http://go.microsoft.com/fwlink/?LinkId=394323.

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The traditional brick-and-mortar call center of yester-year is no more. In place of ergonomic call center furniture and hundreds of agents is the virtual call center—an off-premises customer support division that is vastly more “intelligent” then it was in past years. Last week, we explored the rise of the “intelligent call center,” or a center featuring best-in-breed call center software...
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