adidas: Staying Ahead of Consumer Demand with SAP® Fashion Management

adidas: Staying Ahead of Consumer Demand with SAP® Fashion Management

adidas: Staying Ahead of Consumer Demand with SAP® Fashion Management

A love of sports and the drive to push performance to the next level is what makes the adidas Group a global leader in the sporting goods industry. To bring the best products to market each and every season, the company has to know what consumers want and when. With the SAP® Fashion Management application and the SAP HANA® platform, the adidas Group will have the unified IT systems and the real-time data analysis it needs to stay ahead of consumer demand and on top of its game.

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