adidas: Staying Ahead of Consumer Demand with SAP® Fashion Management

adidas: Staying Ahead of Consumer Demand with SAP® Fashion Management

adidas: Staying Ahead of Consumer Demand with SAP® Fashion Management

A love of sports and the drive to push performance to the next level is what makes the adidas Group a global leader in the sporting goods industry. To bring the best products to market each and every season, the company has to know what consumers want and when. With the SAP® Fashion Management application and the SAP HANA® platform, the adidas Group will have the unified IT systems and the real-time data analysis it needs to stay ahead of consumer demand and on top of its game.

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Social Media: A Core Business Element for Contact Center Success

Customer experience management is critical to a company’s success. A large part of this involves tailoring service programs to incorporate channels of communication based on individual customer’s preferences. One such channel is social media – and it’s becoming increasingly popular. In a recent survey commissioned by market research firm Aberdeen Group on trends impacting contact center services, it was found...
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