Age of the Customer with George Colony - Dreamforce 2014 Innovation Keynote

Age of the Customer with George Colony - Dreamforce 2014 Innovation Keynote

Age of the Customer with George Colony - Dreamforce 2014 Innovation Keynote

Empowered customers are disrupting every industry, ushering in a 20-year business cycle Forrester calls the age of the customer. In the age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers. The most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers. Companies will have to substantially increase investment in mobile, big data, great customer experience, and disruptive business models to win and retain customers. While companies have always, to a greater or lesser extent, called themselves "customer-centric," this is different. This is not about "customer-centric" thinking or "the customer is always right." Instead, the new power of customers the customer now matters more than any other strategic imperative.

By Vocalcom

Enough is Enough: FTC Proposes Change to Telemarketing Sales Rule for Better Consumer Protection

Recently, the Federal Trade Commission (FTC)proposed changes to the Telemarketing Sales Rule (TSR) with the goal of better protecting consumers against fraudulent charges and services. This clearly caught the eye of Vocalcom, aworld-leading, award-winning provider of telemarketing software, and so we wanted to take a closer look at exactly what these proposed changes entail. Below are the recent amendments: Unsigned...
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