Allocating To Meet Your Customers' Digital Demands

Allocating To Meet Your Customers' Digital Demands

Allocating To Meet Your Customers' Digital Demands

Lithium's Katy Keim keynoting at Forrester's Forum for eBusiness & Channel Strategy Professionals while arguing that clients are becoming more demanding because of access to technology but companies need to move faster to allocate the budget to meet these customers' demands.

By Vocalcom

Fifty-eight Percent of Customers Communicate with Companies via E-mail

Every customer-centric call center manager knows that digital channels are becoming increasingly popular for customer service. The prevalent use of smartphones, for example, brings the opportunity for individuals to contact others without actually speaking on the phone. E-mail is one such example of this. People who buy products marketed through e-mail are shown to spend 138 percent more than people...
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