Anticipation and Acknowledgement: The Psychology of Change

Anticipation and Acknowledgement: The Psychology of Change

Anticipation and Acknowledgement: The Psychology of Change

Forrester analyst David Johnson discusses the importance of anticipating and acknowledging the emotions of employees within an organization. By engaging employees and asking them to voice their opinions companies will be able to begin to anticipate how change will impact an organization. Once the impact of change is understood, employees motivations can be aligned to create a happier and more efficient workforce.

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5 Essential Ways to Win Customer Loyalty

These days, brands with the greatest customer engagement succeed the most at winning customer loyalty. Customers are enticed by creative and genuine engagement strategies, especially by brands that really take customer needs to heart. So what exactly does it take to offer the best customer engagement for the best results? Here are five essential ways to win customer loyalty for...
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