Ashley Furniture Industries and Microsoft Dynamics

Ashley Furniture Industries and Microsoft Dynamics

Ashley Furniture Industries and Microsoft Dynamics

After selling its products through mom-and-pop retailers, Ashley Furniture Industries made the strategic decision ten years ago to open its own brick-and-mortar stores. Since then, the company has grown into the top-selling furniture store brand in the world and the number one retailer of furniture and bedding in the United States. Read more about Ashley Furniture.

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The rapid evolution of technology these days often challenges brands to stay on top of the customer service game. Many brands embrace the omnichannel approach, but optimizing the experience across all channels for all different kinds of consumers is no easy task. Yet with the abundance of channels available today for sales and service, one old-school medium is rising quickly...
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