At the Corner Of Innovation And Transformation: The Walgreen Story

At the Corner Of Innovation And Transformation: The Walgreen Story

At the Corner Of Innovation And Transformation: The Walgreen Story

Sona Chawla, President of Digital and CMO at Walgreens Co. shares how Walgreens is transforming their digital presence and urges companies to stop thinking of marketing as a "flash in the pan" campaign and shift toward creating a platform that people can add to and will live for a very long time.

By Vocalcom

7 Reasons Why Millennials Are Key to Sales Acceleration

Digital customer experience is the way of the modern world, and no generation seems to embrace this idea more than millennials, or Generation Y. As savvy consumers attached to their smartphones, numerous studies have shown that their demand for quick and thorough information on the go has reshaped the customer experience, influencing how customer service is delivered, sales are made,...
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