At the Corner Of Innovation And Transformation: The Walgreen Story

At the Corner Of Innovation And Transformation: The Walgreen Story

At the Corner Of Innovation And Transformation: The Walgreen Story

Sona Chawla, President of Digital and CMO at Walgreens Co. shares how Walgreens is transforming their digital presence and urges companies to stop thinking of marketing as a "flash in the pan" campaign and shift toward creating a platform that people can add to and will live for a very long time.

By Vocalcom

Empowering Customers With Empathy

No one wants to feel like just another number and, at the same time, everyone immediately feels better when they feel like they’re understood. Similarly, employees don’t want to be faceless and brushed aside, and this is of course infinitely true for the customers that they serve. In fact, according to a recent poll done by RightNow Customer Experience Impact...
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