At the Corner Of Innovation And Transformation: The Walgreen Story

At the Corner Of Innovation And Transformation: The Walgreen Story

At the Corner Of Innovation And Transformation: The Walgreen Story

Sona Chawla, President of Digital and CMO at Walgreens Co. shares how Walgreens is transforming their digital presence and urges companies to stop thinking of marketing as a "flash in the pan" campaign and shift toward creating a platform that people can add to and will live for a very long time.

By Vocalcom

6 Tips for Fixing a Poor Customer Service Experience

As most brands will tell you, the cost of a poor customer service experience is high. According to an American Express study, 55% of consumers have intended to make a purchase but eventually backed out due to a poor service experience. A GetSatisfaction study further found that 71% of customers eventually ended a business relationship due to poor service, while...
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