At the Corner Of Innovation And Transformation: The Walgreen Story

At the Corner Of Innovation And Transformation: The Walgreen Story

At the Corner Of Innovation And Transformation: The Walgreen Story

Sona Chawla, President of Digital and CMO at Walgreens Co. shares how Walgreens is transforming their digital presence and urges companies to stop thinking of marketing as a "flash in the pan" campaign and shift toward creating a platform that people can add to and will live for a very long time.

By Vocalcom

Part 3 - Are You Reaching All the Customers You Can? How Twitter Can Help

In parts one and two of this series, we detailed ways that two huge brand names – Paramount Pictures and Etsy – leverage Twitter to remain thought-leaders in their respective spaces. Twitter continues to gain traction in the customer service space regardless of specialty. For example, your call center solution could integrate social media to help enhance your digital customer...
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