At the Corner Of Innovation And Transformation: The Walgreen Story

At the Corner Of Innovation And Transformation: The Walgreen Story

At the Corner Of Innovation And Transformation: The Walgreen Story

Sona Chawla, President of Digital and CMO at Walgreens Co. shares how Walgreens is transforming their digital presence and urges companies to stop thinking of marketing as a "flash in the pan" campaign and shift toward creating a platform that people can add to and will live for a very long time.

By Vocalcom

6 Tips for Optimizing the Voice Channel

In the modern landscape of omnichannel customer service, the traditional voice channel remains a preferred contact channel among customers. As described in the previous blog post, many customers turn to the voice channel for the reassurance of talking to a live agent. Some customers find the channel simpler to use than others, while some may seek a personal, humanized experience...
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