Avoiding Lumps of Coal: Effective Email Marketing for the Holidays

Avoiding Lumps of Coal: Effective Email Marketing for the Holidays

Avoiding Lumps of Coal: Effective Email Marketing for the Holidays

The holiday shopping season kicks off earlier every year. We wanted to help you make the most of your holiday campaigns by creating eye-catching emails! Join Jessica Langensand and Phillip Chen, Marketing Program Managers at Marketo, as they take you through how to develop attention-grabbing headlines and compelling email content that will break through the holiday clutter.

By Vocalcom

Pitch Perfect: The Art of Effective Telemarketing

Many businesses employ a wide range of strategies to prevent telemarketers from reaching decision-making executives. One of the most common obstacles used by gatekeepers—individuals such as assistants or switchboard operators who answer calls—is simply telling the agent that the decision-maker does not take sales calls. Without the proper tools and training, your call representatives may be tripped up by this...
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