BollyX Fitness wins Most Innovative in HBS Alumni New Venture Competition

BollyX Fitness wins Most Innovative in HBS Alumni New Venture Competition

BollyX Fitness wins Most Innovative in HBS Alumni New Venture Competition

BollyX Fitness – the Bollywood workout—wins the Most Innovative category of the alumni new venture competition. The team is from the northeastern U.S. region. Team member: Minal Mehta (MBA 2011). More at: https://www.alumni.hbs.edu/events/nvc/Pages/default.aspx

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6 Key Words for Driving Social Media Engagement

Social media platforms continue to play a key role in customer engagement and, further, the reputation and success of brands that adopt them. From searching for product information in-store on smartphones to tweeting service requests, customers are not only showing an increased demand for engagement on these channels but inciting brands to change the way they use them to meet...
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