Boost Conversions by Infusing Google Remarketing with Marketo Real-Time Personalization

Boost Conversions by Infusing Google Remarketing with Marketo Real-Time Personalization

Boost Conversions by Infusing Google Remarketing with Marketo Real-Time Personalization

Dan Stone, Product Manager at Google, speaks with Mike Telem and Mike Tomita from Marketo about the values of real-time personalization, web analytics, and remarketing, including: - How personalization and remarketing work together - How Marketo doubled conversion rates with them - How your organization can get started with Marketo Real-Time Personalization and Google Remarketing

By Vocalcom

Omnichannel is the Key to a Seamless Customer Experience

It seems that many brands nowadays are taking an omnichannel approach by embracing social media, SMS, chat, email, and video in addition to the traditional voice channel. Taking this approach, however, is not quite the same as delivering an optimized omnichannel experience. Accenture reports that 65% of consumers are frustrated by inconsistent experiences across channels, while Forrester further reports that...
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