Brazil Global Immersion Experience: Team Whirlpool

Brazil Global Immersion Experience: Team Whirlpool

Brazil Global Immersion Experience: Team Whirlpool

Each January, all 900+ first-year MBA students from Harvard Business School travel to various locations worldwide to develop new product or service concepts for global business partners. Watch as a student team reflects on their experience working with Whirlpool in Sao Paulo, Brazil, as well as what they have to say about the power of field-based learning, the opportunity to apply classroom lessons to the real world, and what they will take away from the FIELD 2 experience. To learn more about the FIELD Method, visit: http://www.hbs.edu/mba/academic-experience/Pages/the-field-method.aspx

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As many brands seek to automate customer service, one may question if customer experiences will one day lose the human touch. Customers do value their time and seek efficiency, but many would agree that when situations become tricky, customers seek the comfort of connecting with a live agent. Regardless of a brand’s customer service approach, offering personalized customer experiences can...
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