Brazil Global Immersion Experience: Team Whirlpool

Brazil Global Immersion Experience: Team Whirlpool

Brazil Global Immersion Experience: Team Whirlpool

Each January, all 900+ first-year MBA students from Harvard Business School travel to various locations worldwide to develop new product or service concepts for global business partners. Watch as a student team reflects on their experience working with Whirlpool in Sao Paulo, Brazil, as well as what they have to say about the power of field-based learning, the opportunity to apply classroom lessons to the real world, and what they will take away from the FIELD 2 experience. To learn more about the FIELD Method, visit: http://www.hbs.edu/mba/academic-experience/Pages/the-field-method.aspx

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When brands set the goal of delivering great customer service, many aim to increase customer loyalty and reduce churn. While this idea might make sense, one important one is often overlooked: Building customer trust is at the heart of winning their loyalty. Without trust, customers simply lack the confidence and excitement that can turn them into true brand advocates. So...
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