Cabela's Flips the Funnel on Its Customers

Cabela's Flips the Funnel on Its Customers

Cabela's Flips the Funnel on Its Customers

In this video Q&A, Rich Warnaka, manager of User Experience at Cabela's, speaks to Mila D'Antonio, editor-in-chief of 1to1 Media, about the steps taken by the specialty retailer to apply a behavioral modeling approach to the customer journey.

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Using CRM Solutions to Augment Your Call Center Services

All industries have the obligation to be flexible and to meet customers where they are in their lives. Not only this, but these customers are amidst a quickly evolving online space and in an always-connected environment. It should go without saying that agility and responsiveness are key. In the simplest sense, being able to quickly access and manipulate relevant customer...
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