Cabela's Flips the Funnel on Its Customers

Cabela's Flips the Funnel on Its Customers

Cabela's Flips the Funnel on Its Customers

In this video Q&A, Rich Warnaka, manager of User Experience at Cabela's, speaks to Mila D'Antonio, editor-in-chief of 1to1 Media, about the steps taken by the specialty retailer to apply a behavioral modeling approach to the customer journey.

By Vocalcom

The Dynamic Force of Video in Customer Experience

The rapid evolution of technology these days often challenges brands to stay on top of the customer service game. Many brands embrace the omnichannel approach, but optimizing the experience across all channels for all different kinds of consumers is no easy task. Yet with the abundance of channels available today for sales and service, one old-school medium is rising quickly...
View Full Article