Cabela's Flips the Funnel on Its Customers

Cabela's Flips the Funnel on Its Customers

Cabela's Flips the Funnel on Its Customers

In this video Q&A, Rich Warnaka, manager of User Experience at Cabela's, speaks to Mila D'Antonio, editor-in-chief of 1to1 Media, about the steps taken by the specialty retailer to apply a behavioral modeling approach to the customer journey.

By Vocalcom