Cabela's Flips the Funnel on Its Customers

Cabela's Flips the Funnel on Its Customers

Cabela's Flips the Funnel on Its Customers

In this video Q&A, Rich Warnaka, manager of User Experience at Cabela's, speaks to Mila D'Antonio, editor-in-chief of 1to1 Media, about the steps taken by the specialty retailer to apply a behavioral modeling approach to the customer journey.

By Vocalcom

5 Ways to Use IVR Systems to Drive Great Customer Experiences

Automated customer service is increasingly becoming the future of customer experience. As customers continue to seek timesaving options that still deliver efficient service, brands are challenged to meet such demand with advanced technology and optimized contact center practices. One such practice is the adoption of IVR systems, or interactive voice response, which are essentially telephony menu systems that use either...
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