Cost of the Customer: 5 Ways to Personalize Your Customer Experience

Cost of the Customer: 5 Ways to Personalize Your Customer Experience

Cost of the Customer: 5 Ways to Personalize Your Customer Experience

INSPIRATIONS WEBINAR: We know that “personalization” and even “predictive analytics” are buzz words and terms that are thrown out there by many different providers. Everyone seems to have a particular slant on what that means and what it could mean to your customers. Join Eric Tobias, Vice President of Predictive Intelligence for the Salesforce ExactTarget Marketing Cloud, to learn how you can use real-time data to create a 360 degree view of your customers to capture information during the right moments to drive adoptions and renewals. http://salesforce.com/marketingcloud - The customer revolution has begun—and it’s never been more important to develop real relationships with your customers. Salesforce Marketing Cloud is the world’s most powerful 1:1 digital marketing platform, helping you make the most of every customer interaction. Are you ready to create personalized, cross-channel customer journeys that deliver exceptional brand experiences? The future of digital marketing is here. See why Salesforce Marketing Cloud is excited to be leading the way. Build and manage your customer journeys with Salesforce Marketing Cloud: Journey Management: http://www.salesforce.com/marketing-cloud/features/digital-marketing-optimization/ Email: http://www.salesforce.com/marketing-cloud/features/email-marketing-solutions/ Mobile: http://www.salesforce.com/marketing-cloud/features/mobile-marketing-software/ Social: http://www.salesforce.com/marketing-cloud/features/social-media-marketing/ Web: http://www.salesforce.com/marketing-cloud/features/web-marketing-data/ Ads: http://www.salesforce.com/marketing-cloud/features/social-advertising-solutions/ Predictive Intelligence: http://www.salesforce.com/marketing-cloud/features/predictive-internet-intelligence/ Content & Messaging: http://www.salesforce.com/marketing-cloud/features/content-marketing-optimization/ Customer Data Platform: http://www.salesforce.com/marketing-cloud/features/customer-data-platform/ Want to stay up-to-date on digital marketing? The Salesforce Marketing Cloud blog publishes everything you need to stay ahead of the curve, including best practices, tips, trends, and recent research: http://exacttarget.com/blog Learn more about Salesforce Marketing Cloud: http://marketingcloud.com For more information about Salesforce: http://salesforce.com

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6 Ways Technology Can Enhance the Customer Experience

Giving customers a seamless experience is the rule these days, and technology is vital to making it possible. The challenge, however, lies in making each experience effortless as well, as technology that is poorly implemented or demands too much from the user can seriously compromise the experience. For this reason, many would argue that the answer is not just using...
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