COTY YouTube case study

COTY YouTube case study

COTY YouTube case study

This case study video show how the global beauty products manufacturer Coty collaborated with YouTube content creators to launch leading brands (Marc Jacobs, Rimmel and the Katy Perry fragrance) creating a huge level of deep engagement and interaction with over 1 million views of content and over 4,000 comments.

By Vocalcom

The Rising Dominance of Messaging Apps for Customer Service

Customer service practices are always evolving, often due to new technologies that simplify and enhance the customer experience. Yet, with the hot new trend of conversational commerce, familiar names are surfacing as prime channels for customer engagement. The development of chat bots for customer service is certainly a technological advancement, but the platforms that host them are anything but new....
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