COTY YouTube case study

COTY YouTube case study

COTY YouTube case study

This case study video show how the global beauty products manufacturer Coty collaborated with YouTube content creators to launch leading brands (Marc Jacobs, Rimmel and the Katy Perry fragrance) creating a huge level of deep engagement and interaction with over 1 million views of content and over 4,000 comments.

By Vocalcom

Empowering Customers to Become Brand Advocates

When companies deliver an excellent customer service experience, sales improve and loyalty is often won. The savvy company, however, will never lose sight of providing an optimal customer experience and strive toward an additional goal: turning those satisfied customers into true brand advocates. In today's omnichannel world, customers have more power than ever before with their freedom to voice concerns...
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