Customer Testimonial: Julian Fowler, Tessella

Customer Testimonial: Julian Fowler, Tessella

Customer Testimonial: Julian Fowler, Tessella

Tessella Grows Sales Pipeline Five-Fold Using Marketo

By Vocalcom

Hot Call Center Topic: Customer Segmentation

The idea of segmenting customers based on qualifying data is important, though it may come with initial reservations. Objectively, your customers may be opposed to being treated differently than others based on certain qualities or metrics; however, at the same time, it’s important to realize that not all customers are created equal. Consider customer demographics, which can better prepare agents...
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