CX Day Hangout: Linking CX Strategy to Corporate Strategy & Brand Values

CX Day Hangout: Linking CX Strategy to Corporate Strategy & Brand Values

CX Day Hangout: Linking CX Strategy to Corporate Strategy & Brand Values

A critical component of business success is the development of a customer experience strategy that articulates a clear vision of the experience that a company seeks to create in support of the company’s brand values, including its direct linkage to CX activities, resources, and investments.

By Vocalcom

Connecting Customers Worldwide with a Multi-channel Vision

Earlier this year, German men’s retailer Hugo Boss held a 20th anniversary event in London and, in doing so, opened the digital doors wide to invite the rest of the world. Called Red Never Follows, the luxury retailer turned a single-location event—which featured work by 20 different artists and brought in 60,000 people—into a global event attracting 10 times the...
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