Dan Lennox-Choate - Making A Difference

Dan Lennox-Choate - Making A Difference

Dan Lennox-Choate - Making A Difference

A graduate of West Point who served in Iraq and Afghanistan, Dan Lennox-Choate (MBA 2015) has been surprised by the leadership lessons he’s learned at HBS.

By Vocalcom

Adapting to the Needs of a New Generation of Disgruntled Customers

Every company loves the appreciative and cooperative customer. This person is the ideal interaction that fits neatly into a box, essentially representing reliable, repeat business. The unfortunate reality, however, is that satisfied customers aren’t your only customers. In fact, the ones that your company interacts with the most are likely on the “seeking satisfaction” end of the spectrum. Knowing your...
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