Dash Days: HBS Students Prepare for FIELD Global Immersions

Dash Days: HBS Students Prepare for FIELD Global Immersions

Dash Days: HBS Students Prepare for FIELD Global Immersions

In preparation for their global immersion—part of the first-year MBA Field Immersion Experiences for Leadership Development (FIELD) curriculum—students participate over two days in a challenging, team-based exercise called the Product Development Dash or “Dash Days.” By practicing Design Thinking, a structured approach to meeting unmet customer needs, students develop a product or service for the US market similar to what their global immersion company will require. For more on FIELD: http://www.hbs.edu/mba/academic-experience/Pages/the-field-method.aspx. For more on the first-year experience: http://www.hbs.edu/mba/student-life/Pages/the-first-year-experience.aspx.

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The Rising Dominance of Messaging Apps for Customer Service

Customer service practices are always evolving, often due to new technologies that simplify and enhance the customer experience. Yet, with the hot new trend of conversational commerce, familiar names are surfacing as prime channels for customer engagement. The development of chat bots for customer service is certainly a technological advancement, but the platforms that host them are anything but new....
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