Dash Days: HBS Students Prepare for FIELD Global Immersions

Dash Days: HBS Students Prepare for FIELD Global Immersions

Dash Days: HBS Students Prepare for FIELD Global Immersions

In preparation for their global immersion—part of the first-year MBA Field Immersion Experiences for Leadership Development (FIELD) curriculum—students participate over two days in a challenging, team-based exercise called the Product Development Dash or “Dash Days.” By practicing Design Thinking, a structured approach to meeting unmet customer needs, students develop a product or service for the US market similar to what their global immersion company will require. For more on FIELD: http://www.hbs.edu/mba/academic-experience/Pages/the-field-method.aspx. For more on the first-year experience: http://www.hbs.edu/mba/student-life/Pages/the-first-year-experience.aspx.

By Vocalcom

Multiple Channels Are No Longer a Luxury, They're a Reality

Back in 2007, apparel retailer J. Crew uncovered that its multi-channel customers spent twice as much money as its single-channel customers. Six years ago, that was a revelation; today, it’s the de facto standard. Today, it’s no longer an option for customers to use more than one channel to interact with companies, it’s a reality. For instance, a customer researching...
View Full Article