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By Vocalcom

Research Shows Customer Service Leaders Struggle Balancing Cost and Customer Satisfaction

A vast majority of customer service managers or decision-makers say that providing “good customer service” is among their top strategic priorities; however, a majority struggle with the act of balancing cost and customer satisfaction. In fact, only 37 percent of companies have a dedicated budget for customer experience improvement initiatives, according to a recent whitepaper from top industry analyst Forrester...
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