Designing a Wining Lead Nurturing Strategy: Lessons From The Definitive Guide to Lead Nurturing

Designing a Wining Lead Nurturing Strategy: Lessons From The Definitive Guide to Lead Nurturing

Designing a Wining Lead Nurturing Strategy: Lessons From The Definitive Guide to Lead Nurturing

Today’s buyer doesn’t become a customer overnight – they require relevant marketing touches while they self-educate and establish trust with your brand. With sophisticated lead nurturing, you can engage your potential buyers and ultimately produce more sales-ready leads. Join Michael Berger and Phillip Chen of Marketo as they discuss key ideas from the new Definitive Guide to Lead Nurturing, including how to: -Integrate the four elements of successful lead nurturing -Create a multi-channel lead nurturing strategy -Incorporate winning content that maps to buying journeys -Segment your lead nurturing efforts for optimal success

By Vocalcom

5 Steps to Turn Around a Poor Customer Service Experience

Happy customers are often willing to show their gratitude, with many turning to social media to show their contentment with a brand. In an ideal situation, such a customer becomes a brand advocate and loyal in the long-term. But the reality remains that no brand is perfect, and every customer is a human being subject to frustrations and expectations that...
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