Designing a Wining Lead Nurturing Strategy: Lessons From The Definitive Guide to Lead Nurturing

Designing a Wining Lead Nurturing Strategy: Lessons From The Definitive Guide to Lead Nurturing

Designing a Wining Lead Nurturing Strategy: Lessons From The Definitive Guide to Lead Nurturing

Today’s buyer doesn’t become a customer overnight – they require relevant marketing touches while they self-educate and establish trust with your brand. With sophisticated lead nurturing, you can engage your potential buyers and ultimately produce more sales-ready leads. Join Michael Berger and Phillip Chen of Marketo as they discuss key ideas from the new Definitive Guide to Lead Nurturing, including how to: -Integrate the four elements of successful lead nurturing -Create a multi-channel lead nurturing strategy -Incorporate winning content that maps to buying journeys -Segment your lead nurturing efforts for optimal success

By Vocalcom

The Importance of the Customer Experience

A great experience is key to getting customers to remain loyal for the long haul, with industry pundits like Forrester continually reporting the importance of delivering an exceptional customer experience. So how can you improve on the customer experience? Here are some quick tips:  Make it easy to reach you. Customers want it to be easy to do business with...
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