Designing a Wining Lead Nurturing Strategy: Lessons From The Definitive Guide to Lead Nurturing

Designing a Wining Lead Nurturing Strategy: Lessons From The Definitive Guide to Lead Nurturing

Designing a Wining Lead Nurturing Strategy: Lessons From The Definitive Guide to Lead Nurturing

Today’s buyer doesn’t become a customer overnight – they require relevant marketing touches while they self-educate and establish trust with your brand. With sophisticated lead nurturing, you can engage your potential buyers and ultimately produce more sales-ready leads. Join Michael Berger and Phillip Chen of Marketo as they discuss key ideas from the new Definitive Guide to Lead Nurturing, including how to: -Integrate the four elements of successful lead nurturing -Create a multi-channel lead nurturing strategy -Incorporate winning content that maps to buying journeys -Segment your lead nurturing efforts for optimal success

By Vocalcom

Top Tips for Promoting Your Product Launch over Multiple Mediums

There is much that can be learned from French jeweler Cartier’s latest campaign for the launch of its Paris Nouveau Vague collection. In fact, Cartier’s approach, which used e-mail, social videos and a branded magazine, landed it a spot in Luxury Daily’s top 10 luxury brand multi-channel marketers of Q3 2013. There were several strong points to Cartier’s strategy: Multiple...
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