EiR Marla Malcolm Beck, co founder and CEO, Bluemercury

EiR Marla Malcolm Beck, co founder and CEO, Bluemercury

EiR Marla Malcolm Beck, co founder and CEO, Bluemercury

Entrepreneur-in-Residence Marla Malcolm Beck has built Bluemercury into a leading luxury cosmetics brand through an innovative clicks and bricks business model.

By Vocalcom

4 Ways Big Data Analytics Drives Smarter Customer Service

Consumers nowadays are inundated with offers for products and services, especially when shopping online. It’s very common for a customer to see advertisements for products he or she may have recently searched for, but sometimes the marketing emails and pop-up ads are not necessarily in line with the consumer’s interests and may come across as more intrusive and annoying than...
View Full Article