E*Trade - high tech, high touch, and multi-channel

E*Trade - high tech, high touch, and multi-channel

E*Trade - high tech, high touch, and multi-channel

E*Trade's vision is to reimagine how investing works. With a customer base that is high tech, high touch, and multi-channel, E*Trade relies on Salesforce to help them provide a much more personalized experience that fits into each unique customer's world.

By Vocalcom

Examining the Cost-Effective Nature of Cloud-Based CRM

Top industry analysts continue to report that the customer experience is one of few differentiators that are difficult to imitate. It makes sense, considering how about two-thirds of consumers switched companies in the past year solely due to poor customer service – many times due to dissatisfaction with the amount of channels offered for communication. We cringe just thinking about...
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