Experience Is The New Innovation

Experience Is The New Innovation

Experience Is The New Innovation

Time is more precious than ever and customers have very little patience for software that requires them to learn – or even think. Microprocessors, wireless chips, and sensors are cheap – and getting cheaper. Bandwidth and wireless connectivity are nearly ubiquitous and support solutions that only a few short years ago would have been considered science fiction. Moving forward, software solutions with an impact on the bottom line will come from design that thinks of the customer first while leveraging the cloud, social, and Big Data to deliver solutions that are both compelling to users and smart enough to react in real-time and adapt to a user’s experience as they move through their day. This was the topic at a recent Macadamian customer event. We had a great time discussing how “Experience is the New Innovation.” I look forward continuing the conversation on insight-based software creation where both design is informed by technology, and technology is informed by design. Let me know what you think… Fred

By Vocalcom

5 Tips for Optimizing Customer Feedback Surveys

When companies collect feedback from customers, their first thought might be to ask customers how they rate their service. While sending surveys after customer interactions is important, brands should further elaborate on the definition of customer feedback by soliciting thoughts on how the brand as a whole might better serve the needs and preferences of their customers. The enduring statistic...
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