Experience Is The New Innovation

Experience Is The New Innovation

Experience Is The New Innovation

Time is more precious than ever and customers have very little patience for software that requires them to learn – or even think. Microprocessors, wireless chips, and sensors are cheap – and getting cheaper. Bandwidth and wireless connectivity are nearly ubiquitous and support solutions that only a few short years ago would have been considered science fiction. Moving forward, software solutions with an impact on the bottom line will come from design that thinks of the customer first while leveraging the cloud, social, and Big Data to deliver solutions that are both compelling to users and smart enough to react in real-time and adapt to a user’s experience as they move through their day. This was the topic at a recent Macadamian customer event. We had a great time discussing how “Experience is the New Innovation.” I look forward continuing the conversation on insight-based software creation where both design is informed by technology, and technology is informed by design. Let me know what you think… Fred

By Vocalcom

Big Data: The Future of Seamless Customer Experience

In order to deliver exceptional customer service and a seamless experience, customer behavior needs to be understood. While focus groups and surveys have traditionally offered such insights, big data now plays a tremendous role in providing detailed information on consumer behavior with greater precision and scope than most any other method of evaluation. Big data analytics allows companies to analyze...
View Full Article