Field Nation's Success Story

Field Nation's Success Story

Field Nation's Success Story

Field Nation uses Data.com to scale and personalize marketing interactions.

By Vocalcom

Multiple Channels Are No Longer a Luxury, They're a Reality

Back in 2007, apparel retailer J. Crew uncovered that its multi-channel customers spent twice as much money as its single-channel customers. Six years ago, that was a revelation; today, it’s the de facto standard. Today, it’s no longer an option for customers to use more than one channel to interact with companies, it’s a reality. For instance, a customer researching...
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