Find Your Pot of Gold with Marketing Metrics that Matter

Find Your Pot of Gold with Marketing Metrics that Matter

Find Your Pot of Gold with Marketing Metrics that Matter

In the marketing world, the goals may keep going up – but not always the budgets. In this webinar, Heidi Bullock and Megan Niedenthal cover how to effectively use marketing analytics to make sure you’re putting all your “gold” in the right place. They discuss: -A framework on how to narrow in on the right metrics -Analyze your programs to determine the best allocation of budget -Forecast results and revenue for the upcoming month, quarter, and year

By Vocalcom

Is Facebook Slipping as a Top Customer Service Channel?

Are all of the reports about how advantageous Facebook is for customer engagement just one big lie? Businesses everywhere have been happily bouncing upon the social media springboard to gain leads, secure sales and, most importantly, establish stronger relationships with their customers. While social media is a strong and growing way to connect with customers, research shows that there may...
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