Forrester and the Age of the Customer: Our Employees' Perspective

Forrester and the Age of the Customer: Our Employees' Perspective

Forrester and the Age of the Customer: Our Employees' Perspective

The Age of the Customer is a time where customers have more power than ever before. This is an era that is massively changing the business and consumer world. Here, Forresterites describe what it's like to be a part of this big idea, how it impacts our work with our clients, and how it coincides with Forrester's spirit of collaboration.

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4 Ways Big Data Analytics Drives Smarter Customer Service

Consumers nowadays are inundated with offers for products and services, especially when shopping online. It’s very common for a customer to see advertisements for products he or she may have recently searched for, but sometimes the marketing emails and pop-up ads are not necessarily in line with the consumer’s interests and may come across as more intrusive and annoying than...
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