Forrester and the Age of the Customer: Our Employees' Perspective

Forrester and the Age of the Customer: Our Employees' Perspective

Forrester and the Age of the Customer: Our Employees' Perspective

The Age of the Customer is a time where customers have more power than ever before. This is an era that is massively changing the business and consumer world. Here, Forresterites describe what it's like to be a part of this big idea, how it impacts our work with our clients, and how it coincides with Forrester's spirit of collaboration.

By Vocalcom

What is Customer Relationship Management?

From BPO and IP to CEM and SIP, call center jargon often seems like a dizzying maze of mysterious acronyms. Today, we’re focusing on one of them: CRM, or Customer Relationship Management. First, let’s clarify exactly what is meant by customer relationship management. Our own CRM partner, Salesforce, excellently defines the term in a recent blog post, comparing it to...
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