Forrester and the Age of the Customer: Our Employees' Perspective

Forrester and the Age of the Customer: Our Employees' Perspective

Forrester and the Age of the Customer: Our Employees' Perspective

The Age of the Customer is a time where customers have more power than ever before. This is an era that is massively changing the business and consumer world. Here, Forresterites describe what it's like to be a part of this big idea, how it impacts our work with our clients, and how it coincides with Forrester's spirit of collaboration.

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What Call Center Managers Can Learn from QSR Customer Spending

Everyone likes good service, but for quick-serve restaurants (QSRs), quality service is core to their business model. According to the Empathica Quick Serve Restaurant Benchmark Survey, highly satisfied customers not only return to QSRs often, but they are four times more likely to recommend their favorite restaurant to family, friends or colleagues. Needless to say, it’s critical that QSRs do...
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