Full Funnel Account Based Marketing: Engaging Key Targeted Accounts Everywhere

Full Funnel Account Based Marketing: Engaging Key Targeted Accounts Everywhere

Full Funnel Account Based Marketing: Engaging Key Targeted Accounts Everywhere

Mike Telem, VP of Real-Time Personalization Product Marketing, and David Myers, Real-Time Personalization Product Manager at Marketo, speak about account-based marketing including how to: - Reach key target accounts across all channels (ads, web, email, and mobile) - Engage individual accounts with personalized messages and content - Target the main stakeholders within your key accounts - Help sales teams drive the deals they're after

By Vocalcom

What it Means to Adapt to Your Customers' Service Channel Preferences

Adapting to your customers’ service channel preferences is nothing short of complicated. Customer service leaders today need to ensure that consistent experiences are delivered across every channel of service for customers. Whether it’s e-mail, Facebook or mobile, the customer experience should be seamless and add value to the overall journey a customer has with a company. In light of that,...
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