Full Funnel Account Based Marketing: Engaging Key Targeted Accounts Everywhere

Full Funnel Account Based Marketing: Engaging Key Targeted Accounts Everywhere

Full Funnel Account Based Marketing: Engaging Key Targeted Accounts Everywhere

Mike Telem, VP of Real-Time Personalization Product Marketing, and David Myers, Real-Time Personalization Product Manager at Marketo, speak about account-based marketing including how to: - Reach key target accounts across all channels (ads, web, email, and mobile) - Engage individual accounts with personalized messages and content - Target the main stakeholders within your key accounts - Help sales teams drive the deals they're after

By Vocalcom

Top 10 Customer Engagement Trends for 2016 - Part 1

With the arrival of a new year, contact centers are set to experience shifts in customer engagement strategy. While many of the trends to be expected in 2016 closely mirror current ones, the ways in which technologies are implemented, agents train for and deliver service, and consumers choose to interact with their preferred brands will emphasize greater personalized attention and...
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