Full Funnel Account Based Marketing: Engaging Key Targeted Accounts Everywhere

Full Funnel Account Based Marketing: Engaging Key Targeted Accounts Everywhere

Full Funnel Account Based Marketing: Engaging Key Targeted Accounts Everywhere

Mike Telem, VP of Real-Time Personalization Product Marketing, and David Myers, Real-Time Personalization Product Manager at Marketo, speak about account-based marketing including how to: - Reach key target accounts across all channels (ads, web, email, and mobile) - Engage individual accounts with personalized messages and content - Target the main stakeholders within your key accounts - Help sales teams drive the deals they're after

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Adapting to the Needs of a New Generation of Disgruntled Customers

Every company loves the appreciative and cooperative customer. This person is the ideal interaction that fits neatly into a box, essentially representing reliable, repeat business. The unfortunate reality, however, is that satisfied customers aren’t your only customers. In fact, the ones that your company interacts with the most are likely on the “seeking satisfaction” end of the spectrum. Knowing your...
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