Get the right balance : Branding vs. Conversion in E-commerce

Get the right balance : Branding vs. Conversion in E-commerce

Get the right balance : Branding vs. Conversion in E-commerce

Get the right balance : Branding vs. Conversion in E-commerce Pieter Jongerius, Partner, Fabrique Netherlands Customer Festival 2014

By Vocalcom

The Importance of Tailoring Cross-Platform Consistency

For years, enterprises been abandoning the traditional brick and mortar setup and extending their service to include more than the telephone. Today, businesses exist across multiple channels and can provide multiple experiences. Now, the many unique faces of a business – brick and mortar, telephone, Internet and mobile – can co-exist. The importance of all of these platforms seamlessly and...
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