Hoffman's Hot Seat: Adapting to Changing Customer Behaviors and Preferences

Hoffman's Hot Seat: Adapting to Changing Customer Behaviors and Preferences

Hoffman's Hot Seat: Adapting to Changing Customer Behaviors and Preferences

1to1 Media's Tom Hoffman speaks with Mike Hennessy, Vice President of Marketing and Alliances at IntelliResponse, about how customer service teams must adjust to evolving customer behaviors and interests, including the ability to deliver self-service capabilities in the channels customers prefer.

By Vocalcom

Methodizing and Developing Cross-Platform Consistency

Cross-platform consistency is paramount as the Internet-based world of commerce grows; it’s absolutely essential for companies in order to become increasingly accessible points of access. Cross-platform consistency will undoubtedly widen your company’s footprint; however, at the same time, you want everything to take off without a hitch. Your business’ cross-platform approach must be done wisely so that it doesn’t become...
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