How can brands use big data effectively? With Shannon Lee

How can brands use big data effectively? With Shannon Lee

How can brands use big data effectively? With Shannon Lee

Robin Carey interviews Shannon Lee, principal at Precision Strategies, about how brands can use big data effectively.

By Vocalcom

Preparing for the Next Wave of the Mobile Revolution

Even before the recent introduction of the new iPhone5s, smartphone penetration had already crossed a historic tipping point. As of June, three-quarters of all U.S. cell phone users were carrying smartphones – that’s nearly 75 percent of the U.S. population, and that number is growing daily. The more ways consumers use their smartphones, the more services they will expect you...
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