How can I craft a story for my brand using digital data? - With Shannon Lee

How can I craft a story for my brand using digital data? - With Shannon Lee

How can I craft a story for my brand using digital data? - With Shannon Lee

Shannon Lee, principal at Precision Strategies, talks with Robin Carey about how brands can craft a story using digital data.

By Vocalcom

Omnichannel is the Key to a Seamless Customer Experience

It seems that many brands nowadays are taking an omnichannel approach by embracing social media, SMS, chat, email, and video in addition to the traditional voice channel. Taking this approach, however, is not quite the same as delivering an optimized omnichannel experience. Accenture reports that 65% of consumers are frustrated by inconsistent experiences across channels, while Forrester further reports that...
View Full Article