How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

In this 30-minute video Q&A, Todd Cullen, Chief Data Officer at Ogilvy & Mather, speaks to Tom Hoffman, Executive Business Editor at 1to1 Media, about how the company gathers, analyzes, and acts on social media data to create personalized customer experiences.

By Vocalcom

5 Ways to Use IVR Systems to Drive Great Customer Experiences

Automated customer service is increasingly becoming the future of customer experience. As customers continue to seek timesaving options that still deliver efficient service, brands are challenged to meet such demand with advanced technology and optimized contact center practices. One such practice is the adoption of IVR systems, or interactive voice response, which are essentially telephony menu systems that use either...
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