How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

In this 30-minute video Q&A, Todd Cullen, Chief Data Officer at Ogilvy & Mather, speaks to Tom Hoffman, Executive Business Editor at 1to1 Media, about how the company gathers, analyzes, and acts on social media data to create personalized customer experiences.

By Vocalcom

Winning Over Customers with Proactive Customer Service

Traditionally, customer service has often been viewed as a reactive means of handling customer concerns. While contact centers play a pivotal role in managing this critical aspect of business, taking the extra step toward pleasing customers before an issue arises-or just for the sake of pleasing them-can be key to winning them over. Here are five ways to deliver excellent...
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