How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

In this 30-minute video Q&A, Todd Cullen, Chief Data Officer at Ogilvy & Mather, speaks to Tom Hoffman, Executive Business Editor at 1to1 Media, about how the company gathers, analyzes, and acts on social media data to create personalized customer experiences.

By Vocalcom

That 'Unsuccessful' Customer Call Is More Important Than You Think

Every call center leader knows that not every client interaction is going to work out exactly as planned. Unfortunately, these interactions have been shown to even end in frustration and a negative experience on both the customer and the employee’s end (paying a quick visit to YouTube and listening to a sampling of nightmarish examples will prove this true). While...
View Full Article