How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

In this 30-minute video Q&A, Todd Cullen, Chief Data Officer at Ogilvy & Mather, speaks to Tom Hoffman, Executive Business Editor at 1to1 Media, about how the company gathers, analyzes, and acts on social media data to create personalized customer experiences.

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6 Tips for Agent Empowerment in the Contact Center

Brands nowadays recognize that happy customers are often those who feel the most empowered. When customer engagement is efficient, timely, and conducted in a friendly manner, customers tend to become loyal advocates of the brands that provide such service. In the same vein, agent empowerment is key to these great customer experiences, as a successful contact center depends on the...
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