How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

In this 30-minute video Q&A, Todd Cullen, Chief Data Officer at Ogilvy & Mather, speaks to Tom Hoffman, Executive Business Editor at 1to1 Media, about how the company gathers, analyzes, and acts on social media data to create personalized customer experiences.

By Vocalcom

Leveraging Multi-Channel Communication to Your Advantage

Companies entrenched in the customer service space should be on the lookout for more innovative and cost-effective ways to provide valuable and profitable interactions. They know that in order to accomplish this, they can no longer solely rely on phone calls as their main form of outreach. New customer service and call center solutions are constantly being brought to market...
View Full Article