How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

In this 30-minute video Q&A, Todd Cullen, Chief Data Officer at Ogilvy & Mather, speaks to Tom Hoffman, Executive Business Editor at 1to1 Media, about how the company gathers, analyzes, and acts on social media data to create personalized customer experiences.

By Vocalcom

Research Shows Customer Service Leaders Struggle Balancing Cost and Customer Satisfaction

A vast majority of customer service managers or decision-makers say that providing “good customer service” is among their top strategic priorities; however, a majority struggle with the act of balancing cost and customer satisfaction. In fact, only 37 percent of companies have a dedicated budget for customer experience improvement initiatives, according to a recent whitepaper from top industry analyst Forrester...
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