How Technology Organizations Can Become Customer Obsessed

How Technology Organizations Can Become Customer Obsessed

How Technology Organizations Can Become Customer Obsessed

Forrester's Sharyn Leaver discusses the impact of the age of the customer and how technology management leaders can become customer obsessed.

By Vocalcom

5 Reasons Omnichannel Matters in Modern Customer Experience

With all the talk of messaging apps and social media these days, one may wonder if omnichannel still plays a valuable role in customer experience. Conversational commerce is shifting the way brands interact with customers, making the mobile experience more optimized and appealing than ever. However, it's for precisely this reason that omnichannel remains necessary, and even critical, to delivering...
View Full Article