How to Test and Optimize Your Lead Nurturing Strategy

How to Test and Optimize Your Lead Nurturing Strategy

How to Test and Optimize Your Lead Nurturing Strategy

In this webinar, Marketo and SmartBear cover best practices for your lead nurture strategy. Highlights include: - Why segmenting your database is important - A/B testing for lead nurturing - Creating a consistent message for multiple channels

By Vocalcom

7 Ways to Optimize First Call Resolution KPIs

Of all the metrics measured in contact centers to improve customer service, first call resolution, or FCR, remains a frontrunner. Also known in today's omnichannel world as "first contact resolution," the principle of resolving a customer's issue quickly and thoroughly essentially defines great customer experience while further cutting costs and increasing efficiency for contact centers. However, when time is so...
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