How to Test and Optimize Your Lead Nurturing Strategy

How to Test and Optimize Your Lead Nurturing Strategy

How to Test and Optimize Your Lead Nurturing Strategy

In this webinar, Marketo and SmartBear cover best practices for your lead nurture strategy. Highlights include: - Why segmenting your database is important - A/B testing for lead nurturing - Creating a consistent message for multiple channels

By Vocalcom

A Carefully Constructed Roadmap Can Increase Contact Center Flexibility

One of the largest benefits to contact centers is the numerous applications and components that are available in the technology. Tools like predictive dialing, e-mail management, chat services, quality monitoring and interactive voice response (IVR), for example, have been some of the most successful and widely implemented; however, there can be a downside to all of these options that surfaces...
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