How to Test and Optimize Your Lead Nurturing Strategy

How to Test and Optimize Your Lead Nurturing Strategy

How to Test and Optimize Your Lead Nurturing Strategy

In this webinar, Marketo and SmartBear cover best practices for your lead nurture strategy. Highlights include: - Why segmenting your database is important - A/B testing for lead nurturing - Creating a consistent message for multiple channels

By Vocalcom

Customizing the Customer Experience Across all Channels

As you continue to diversify the ways in which your customers can interact with you, it’s important to remember that your efforts should be customized to fit not just the customer but the customer’s use of the channel, as well. For instance, someone might respond well to a flash sale announcement on Foursquare or in a personal text but not...
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