How to Test and Optimize Your Lead Nurturing Strategy

How to Test and Optimize Your Lead Nurturing Strategy

How to Test and Optimize Your Lead Nurturing Strategy

In this webinar, Marketo and SmartBear cover best practices for your lead nurture strategy. Highlights include: - Why segmenting your database is important - A/B testing for lead nurturing - Creating a consistent message for multiple channels

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Your Customers Are Going Mobile?So Why Isn't Your Contact Center?

Mobility is moving faster than the speed of light. Today’s six billion mobile subscribers make up 87 percent of the world’s total population, over 300,000 apps have been developed in the past three years and there are now more than 1.2 billion mobile Web users worldwide. So, how does this translate to the contact center? Through multi-channel customer engagement. Consider...
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