How to Test and Optimize Your Lead Nurturing Strategy

How to Test and Optimize Your Lead Nurturing Strategy

How to Test and Optimize Your Lead Nurturing Strategy

In this webinar, Marketo and SmartBear cover best practices for your lead nurture strategy. Highlights include: - Why segmenting your database is important - A/B testing for lead nurturing - Creating a consistent message for multiple channels

By Vocalcom

What is an Informal Contact Center?

With budgets today at an all-time low, companies are continually looking for ways to increase performance and reduce costs in the call center. From IVRs to website FAQs to live online chat, there are many ways companies can bring the cost of a call in line with the value of the customer. But these aren’t the only ways companies are...
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