ICMI Contact Center Expo & Conference 2015

ICMI Contact Center Expo & Conference 2015

ICMI Contact Center Expo & Conference 2015

Attendees share their experience

By Vocalcom

Delivering the Optimal Customer Experience

Some people may think that customer service and customer experience are essentially the same. In truth, customer service focuses on delivering support to a customer, whereas customer experience considers the perspective of the customer—what it actually feels like to be on the receiving end of support. Customer experience is increasingly becoming a priority for businesses, with Forrester Research reporting that...
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