Interview with 3Radical

Interview with 3Radical

Interview with 3Radical

Interviewee: David Eldrige, CEO, 3Radical - How important is voice-of-customer (VOC) in capturing customer loyalty and retention? - What is your opinion on the O2O opportunities in Asian markets? Do you see a strong growth in the next 5 years? - What are the key ingredients in developing one’s O2O strategy? - What does it mean to be a truly "customer-centric" organisation?

By Vocalcom

8 Points to Consider for Customer Journey Maps

Customer journey maps are essential to having a global view of your brand’s customer service expectations. A comprehensive map may identify all the interactions a customer is expected to have along the way, as well as the motivations behind each step and the questions that may arise. No matter how thorough your brand may be during the mapping process, there...
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