Interview with Antoine De Kerviler, Eurostar

Interview with Antoine De Kerviler, Eurostar

Interview with Antoine De Kerviler, Eurostar

Peter Coffee, VP for Strategic Research, Salesforce, speaks with Antoine De Kerviler, CIO, Eurostar, during the Dreamforce '14 Keynote pre-show.

By Vocalcom

Hot Call Center Topic: Customer Segmentation

The idea of segmenting customers based on qualifying data is important, though it may come with initial reservations. Objectively, your customers may be opposed to being treated differently than others based on certain qualities or metrics; however, at the same time, it’s important to realize that not all customers are created equal. Consider customer demographics, which can better prepare agents...
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