Interview with Comarch

Interview with Comarch

Interview with Comarch

Interviewee: Bartosz Demczuk, Business Unit Director, Comarch Questions: - How important is voice-of-customer (VOC) in capturing customer loyalty and retention? - What does it mean to be a truly "customer-centric" organisation? - Data privacy is a huge concern these days. What advice do you have for organisations to overcome the issue of data privacy while maintaining the ability to understand consumers' behaviours and preferences?

By Vocalcom

The Key to Increasing Customer Loyalty

When it comes to retaining customer loyalty, a number of factors must be considered. In fact, an Accenture Seamless Retail Study found that almost half of surveyed consumers believe retailers need to improve integrating the store, online and mobile shopping experience. The study further found that when it comes to encouraging customer loyalty, understanding and determining what exactly prompts a...
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