Interview with Fraunhofer [email protected]

Interview with Fraunhofer IDM@NTU

Interview with Fraunhofer [email protected]

Interviewee: Dr Antonio Feraco, Assistant Director of Technology, Transfer and Innovation, Fraunhofer [email protected] Questions: - Pertaining to Asian markets, do you see Big Data playing a more central role in the development of one's marketing strategies? - The management is typically concerned with the huge investment costs from Big Data. How should a firm believer of Big Data justify the ROI to their management? - How can organisations implement a cost-effective Big Data strategy?

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6 Tips for Optimal Mobile Customer Engagement

It’s no secret that mobile use is on a steady rise. The latest KPCB mobile technology trends report found that, as of May 2015, mobile digital media time in the U.S. is much higher at 51% compared to desktop at 42%. Consumers are also turning to their mobile devices for product research and purchases: Prosper Mobile Insights indicates that 81%...
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