Interview with Fraunhofer [email protected]

Interview with Fraunhofer IDM@NTU

Interview with Fraunhofer [email protected]

Interviewee: Dr Antonio Feraco, Assistant Director of Technology, Transfer and Innovation, Fraunhofer [email protected] Questions: - Pertaining to Asian markets, do you see Big Data playing a more central role in the development of one's marketing strategies? - The management is typically concerned with the huge investment costs from Big Data. How should a firm believer of Big Data justify the ROI to their management? - How can organisations implement a cost-effective Big Data strategy?

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5 Ways Visual IVR Enhances the Self-Service Experience

Self-service goes hand in hand with customer empowerment. These days, many customers are on the go and seek quick answers. Giving them the tools for faster yet optimized service is key to winning their confidence and long-term loyalty. One such tool is IVR, or interactive voice response, a telephony menu system that uses either speech-recognition or touch-tone technology to enable...
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