Interview with Fraunhofer [email protected]

Interview with Fraunhofer IDM@NTU

Interview with Fraunhofer [email protected]

Interviewee: Dr Antonio Feraco, Assistant Director of Technology, Transfer and Innovation, Fraunhofer [email protected] Questions: - Pertaining to Asian markets, do you see Big Data playing a more central role in the development of one's marketing strategies? - The management is typically concerned with the huge investment costs from Big Data. How should a firm believer of Big Data justify the ROI to their management? - How can organisations implement a cost-effective Big Data strategy?

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Improving Customer Relationships with Permission

As you organically build your permission database, you will discover that the best data is that which is given by the customers themselves. Particularly when it comes to how they use their smartphones and how they want to interact with brands through their smartphones, getting feedback directly from them can help drive the ideal relationship. If you think ahead five,...
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