Interview with Gloria Jeanâs Coffees International

Interview with Gloria Jeanâs Coffees International

Interview with Gloria Jeanâs Coffees International

Interviewee: Phi Nguyen, Head of Special Projects & Global Development, Gloria Jean’s Coffees International Questions: - What does it mean to be a truly "customer-centric" organisation? - How important is voice-of-customer (VOC) in capturing customer loyalty and retention? What marketing strategies do Gloria Jeans carry out? - How does Gloria Jeans gather feedback from its customers? - The management is typically concerned with the huge investment costs from Big Data. How should a firm believer of Big Data justify the ROI to their management? - How can organisations implement a cost-effective Big Data strategy? - How do you find the event?

By Vocalcom

Best Practices for Engaging Your Customers on Twitter

Twitter was declared the world’s fastest-growing social platform according to a recent infographic from Media Bistro. In fact, the site reportedly added 40 percent more active users between Q2 and Q4 of last year. It seems pretty clear that this platform is one you should be leveraging to establish responsive customer connections and communications in real-time to position your brand...
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