Interview with Ken Smith and Hilary Snyder, Veterans Workshop

Interview with Ken Smith and Hilary Snyder, Veterans Workshop

Interview with Ken Smith and Hilary Snyder, Veterans Workshop

Peter Coffee, VP for Strategic Research, Salesforce, speaks with Ken Smith, CEO, Veterans Workshop, and Hilary Snyder, Program Manager, Veterans Workshop, during the Dreamforce '14 Keynote pre-show.

By Vocalcom

Is Conversational Commerce the Future of Customer Experience?

In recent times, brands have taken a more personalized approach to providing great customer experiences. As social media channels grew in popularity, proactive engagement on these platforms became the rule as conversation proved key to a personalized experience. Now, according to a Business Insider report, the preferred conversational channel has become messaging apps, which have surpassed social networks in terms...
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