Interview with Kirk Krappe, Apttus and Steve Rakoczy, Neopost

Interview with Kirk Krappe, Apttus and  Steve Rakoczy, Neopost

Interview with Kirk Krappe, Apttus and Steve Rakoczy, Neopost

Peter Coffee, VP for Strategic Research, Salesforce, speaks with Kirk Krappe, CEO, Apttus. and Steve Rakoczy, SVP Operations and IT, Neopost, during the Dreamforce '14 Keynote pre-show.

By Vocalcom

The Power of Proactive Customer Service

Customer service was once reactive in nature, with customers calling when support was needed and companies merely delivering the needed assistance. In today’s competitive world, however, customer engagement is the rule, as brands strive to build relationships with customers and win their long-term loyalty. This shift to proactive service demonstrates the modern customer-centric approach, as it empowers customers by solving...
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