Interview with MBT & Star 360 Group

Interview with MBT & Star 360 Group

Interview with MBT & Star 360 Group

Interviewee: Puspak Patro, Chief Information Officer, MBT & Star 360 Group - What does it mean to be a truly "customer-centric" organisation? - Data privacy is a huge concern these days. What advice do you have for organisations to overcome the issue of data privacy while maintaining the ability to understand consumers' behaviours and preferences? - Pertaining to Asian markets, do you see Big Data playing a more central role in the development of one's marketing strategies? - The management is typically concerned with the huge investment costs from Big Data. How should a firm believer of Big Data justify the ROI to their management? - How can organisations implement a cost-effective Big Data strategy? - Big Data is no longer the concern of a single function within a company. Do you agree with this? In your opinion, whose responsibility is it to oversee Big Data implementations (i.e., who makes the final decision)?

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5 Tips For Driving SMS Sales

In today's world, communication takes place on so many channels that customer engagement can be a real challenge. Are emails best for a service follow-up? Should brands call customers with exciting new deals? While all these channels have their benefits, statistics increasingly show that SMS is more than just a convenient channel for quick communication. Indeed, a Nielsen study found...
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