Interview with MBT & Star 360 Group

Interview with MBT & Star 360 Group

Interview with MBT & Star 360 Group

Interviewee: Puspak Patro, Chief Information Officer, MBT & Star 360 Group - What does it mean to be a truly "customer-centric" organisation? - Data privacy is a huge concern these days. What advice do you have for organisations to overcome the issue of data privacy while maintaining the ability to understand consumers' behaviours and preferences? - Pertaining to Asian markets, do you see Big Data playing a more central role in the development of one's marketing strategies? - The management is typically concerned with the huge investment costs from Big Data. How should a firm believer of Big Data justify the ROI to their management? - How can organisations implement a cost-effective Big Data strategy? - Big Data is no longer the concern of a single function within a company. Do you agree with this? In your opinion, whose responsibility is it to oversee Big Data implementations (i.e., who makes the final decision)?

By Vocalcom

Why You Need a CRM Dialer to Optimally Track Agent Performance

While any new technology, such as a predictive dialer, makes it easier than ever for agents to route calls and assist customers, there is ultimately a reason why every rep needs a manager: there needs to be certain guiding principles that direct agents and shape call center policy. One way to ensure that both tasks are carried through as effectively...
View Full Article