Interview with MBT & Star 360 Group

Interview with MBT & Star 360 Group

Interview with MBT & Star 360 Group

Interviewee: Puspak Patro, Chief Information Officer, MBT & Star 360 Group - What does it mean to be a truly "customer-centric" organisation? - Data privacy is a huge concern these days. What advice do you have for organisations to overcome the issue of data privacy while maintaining the ability to understand consumers' behaviours and preferences? - Pertaining to Asian markets, do you see Big Data playing a more central role in the development of one's marketing strategies? - The management is typically concerned with the huge investment costs from Big Data. How should a firm believer of Big Data justify the ROI to their management? - How can organisations implement a cost-effective Big Data strategy? - Big Data is no longer the concern of a single function within a company. Do you agree with this? In your opinion, whose responsibility is it to oversee Big Data implementations (i.e., who makes the final decision)?

By Vocalcom

The Rising Dominance of Messaging Apps for Customer Service

Customer service practices are always evolving, often due to new technologies that simplify and enhance the customer experience. Yet, with the hot new trend of conversational commerce, familiar names are surfacing as prime channels for customer engagement. The development of chat bots for customer service is certainly a technological advancement, but the platforms that host them are anything but new....
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