Interview with Oracle

Interview with Oracle

Interview with Oracle

Interviewee: Will Griffith, Regional Director Marketing Cloud Asia, Oracle Questions: - What does it mean to be a truly "customer-centric" organisation? - What is your take on the increasing influence of Big Data in one’s marketing strategy? - Data privacy is a huge concern these days. What advice do you have for organisations to overcome the issue of data privacy while maintaining the ability to understand consumers' behaviours and preferences?

By Vocalcom

The Dynamic Force of Video in Customer Experience

The rapid evolution of technology these days often challenges brands to stay on top of the customer service game. Many brands embrace the omnichannel approach, but optimizing the experience across all channels for all different kinds of consumers is no easy task. Yet with the abundance of channels available today for sales and service, one old-school medium is rising quickly...
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