Interview with Oracle

Interview with Oracle

Interview with Oracle

Interviewee: Will Griffith, Regional Director Marketing Cloud Asia, Oracle Questions: - What does it mean to be a truly "customer-centric" organisation? - What is your take on the increasing influence of Big Data in one’s marketing strategy? - Data privacy is a huge concern these days. What advice do you have for organisations to overcome the issue of data privacy while maintaining the ability to understand consumers' behaviours and preferences?

By Vocalcom

Great Power and Great Responsibility: Social Media as a Call Center Solution

There’s a universal feeling of frustration in being told to “Please hold” until an important question can be answered. In today’s social media-driven market, we have been conditioned to want answers immediately. Luckily, that immediacy can be found when virtual call centers utilize the power of online services such as Facebook or Twitter to increase customer satisfaction. Recent data shows...
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