Interview with Oracle

Interview with Oracle

Interview with Oracle

Interviewee: Will Griffith, Regional Director Marketing Cloud Asia, Oracle Questions: - What does it mean to be a truly "customer-centric" organisation? - What is your take on the increasing influence of Big Data in one’s marketing strategy? - Data privacy is a huge concern these days. What advice do you have for organisations to overcome the issue of data privacy while maintaining the ability to understand consumers' behaviours and preferences?

By Vocalcom

The Cloud: The Best Navigational Tool for Today's Complex Customer Landscape

Now more than ever, business executives are asking themselves how they can best deliver customer service in an ever-changing technology ecosystem. Combined with such things as vendor mergers and acquisitions, a rising importance of social computing and new cloud call center solutions, customer service executives have witnessed the rise of revolutionary new opportunities. Despite this, it can be difficult to...
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